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Mathew Antony SEO Analyst

Influences of Social Media Networks in SEO

Influences of Social Media Networks in SEONow days the influences of social media networks in SEO is very high. Before a few years the link building mechanism contributed a high ranks in Google’s search factor. This mechanism was based upon the number of backlinks achieved by a website from other websites. The process of over link building results into a spamming situation named link spamming. Link spamming or spam link building, a black hat SEO technique was detected by Google’s search engine quality team. In order to control the manipulation in search results by unethical link building practice, Google rolled out a number of updations in their search engine algorithm. By a strict updation named Google Penguin, introduced in 2011, a good percentage of less quality websites were demoted from Google’s SERP. Even Google was able to remove many websites listed using unethical link building practices, Google continued their algorithm changes with different versions of Penguin. Rather of this Google had given another opportunity to professionals who all were looking for a SEO ranking for their projects with improved recording of user responses, interactions etc. The SEO ranking points were included with social media signals like responses, presence, discussions generated in social media websites like LinkedIn, twitter, facebook, Google plus etc. which can’t be misused by anyone as making backlinks. By using social media signals, a marketing professional can easily perform in their projects and achieve maximum goals in their SEO career. Same time website pages can be modified in a way to generate maximum interaction mixed with the basic and general SEO practices.

How Social Media can be Utilized in SEO

As we know the Social Media is a part of the human life, so the influences of Social Media can be utilized in SEO. The Google will give the higher ranks to the websites, if it has the higher trust value. The trust value can be increased by Social Media Networks through the visits they are getting from the users. Now a days we can increase more visits through the Social Medias than any other resources. We can share each and every post to Social Media Networks and the public will see the posts on their Social Media accounts. The features like hash tagging, open graph optimization practices can increase more social media visibility & interactions to the posts and shares. If we posted about a valuable subject and make sure the content quality is good, then definitely we will get a visit from them. By the usage of Feedburner we can utilize blog subscription choices and get permanent readers as subscribers.   By using Google Analytics we can easily track our visitors, their nature of visits, traffic source, user activities etc. By reading my blog post on Importance of Google Analytics in SEO, you can grab more info on Google analytics and its usages.

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Usage of Feedburner in SEO

Feedburner in SEOFeedburner is a non-negotiable online service provide by the Google for SEO and it is the most favorite web feed management system on the internet. It is an automatic mailing system that sent mails of our bolgs update to our subscribers. These updates are sent through the RSS feed reader and through mail. Feedburner provides us with customized tools to our feed.

How The Feedburner Helps in SEO ?.

The Feedburner is a useful tool for the person in SEO career. It can provide the statistics of our feed and subscribers and it includes the details of subscribers like the number of subscribers, where are they coming from, etc. So it will be very helpful in SEO, as long as if the number of visits is too less and nobody subscribe to our blogs and website, then we can make a conclusion that our content is too bad and we have to change it as soon as possible. Hence the Feedburner in SEO is very important like Google Analytics in SEO.

Benefits of Feedburner

  • Active email alerts each time when the new posts are published.
  • It deliver the updates to our repeat viewers and raises the trust of blog.
  • This service is completely free and easy to do.
  • It allows us to know the details of our subscribers.
  • Easy to install the email subscription widget.
  • The email data base available in subscribes list can be utilized for re marketing purpose.

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